Core Functions

Our Sales Force Automation platform is designed to give businesses complete command over their sales operations, connecting every actor in the supply chain, from agents and delivery vans to end customers, within a single, unified system.

End to End Sales Management

Gain full operational control over your entire sales process by enrolling every supply chain actor, including agents, vans, and end customers, onto a single connected platform.

Generate Orders

Empower your back office sales team to initiate orders directly from the corporate portal, enabling your sales fleet to deliver efficiently while customers track every movement in real time.

eCommerce

Receive orders directly from clients through a dedicated customer mobile application, giving them seamless access to your full product catalogue, linked in real time to the corporate portal.

Centralized Customer Profile

Manage each customer's information, documents, financial ledger, credit history, and analytics from a single, centralized profile for complete visibility and control.

Credit & Advance Management

Automated credit management allows your company to easily control and monitor credit extended to customers, while advance management enables customers to prepay for goods with ease.

Automated Receipts

Every sales transaction, whether created by your sales office, field team, or initiated by customers, is automatically organized and stored as a receipt, ensuring accurate records and reliable checks and balances across the system.

Deep Analytics

Access in depth sales analytics at the company wide level as well as for each customer and supply chain channel, delivering the strategic insight needed to understand and grow your business.

Chat System

Communicate directly with employees and customers through an integrated chat system, with the ability to share documents, images, and voice messages seamlessly.

3Billion+

Birr Processed

Our platform has successfully processed over 3 billion in transactions, a testament to its robustness, accuracy, and the confidence businesses place in it for mission-critical operations, day in and day out.

50+

Sales Outlet Coordinated

We've helped unify and streamline operations across more than 50 sales outlets, including retail shops, delivery vans, and large scale agents, bringing every touchpoint of the sales network onto a single, connected platform.

600+

End Customers Enrolled

The SFA platform has successfully enrolled and managed over 600 end customers within the businesses it serves, giving companies the tools they need to build stronger relationships, improve service delivery, and drive sustained growth.

Corporate Portal

The Corporate Portal serves as the command center of the SFA platform, giving businesses centralized control over their entire sales operation from a single, web based interface. From here, teams can generate and manage orders, oversee inventory and finances, monitor field activity in real time, and coordinate across every outlet, agent, and channel in the supply chain.

Dashboard

Get a real time, at a glance view of key business metrics and activity across your entire sales operation.

Sales Management

Oversee and coordinate every stage of the sales process, from order generation to delivery, all from one place.

Finance Management

Track transactions, credit, and payments with accuracy, keeping your financial records organized and up to date.

Customer Profile

Access centralized customer information, purchase history, and account details, all in a single unified profile.

Communication

Stay connected with employees and customers through direct messaging, keeping every team aligned and informed.

Report & Analytics

Turn business data into actionable insights with detailed reports and analytics that support smarter decision making.

Notifications

Stay informed with real time alerts on key events and activity, so nothing important goes unnoticed.

Role Management

Define user roles and permissions with precision, ensuring the right access and control at every level of the organization.

Sales Force Application

Built for teams on the move, our Sales Force mobile application equips agents, van sales teams, and field staff with everything they need to manage sales operations directly from their mobile device.

Manage Daily Inventory

Accept and track company allocated products with ease, as stock levels are automatically adjusted in real time with every sale.

Record Sales

Record customer sales directly through the mobile application, ensuring every transaction is captured accurately in the moment.

Return Management

Process returns for unsold or defective products directly through the mobile application, keeping inventory records accurate and up to date.

Direct Messaging

Stay connected with messages, images, and voice notes, all sent directly through the mobile application for seamless communication.

Customer Warehouse

Access a centralized list of customers, view key details at a glance, and add new customers whenever needed.

Customer Application

Designed to bring your business closer to your customers, our Customer mobile application gives clients direct access to your product catalogue, order history, and account information, all in one place.

Review & Accept Sale

Review and accept company allocated products with ease, as inventory is automatically deducted in real time with every sale.

Order Products

Record customer sales directly through the mobile application, ensuring every transaction is captured accurately in the moment.

Return Management

Process returns for unsold or defective products directly through the mobile application, keeping inventory records accurate and up to date.

Direct Messaging

Stay connected with messages, images, and voice notes, all sent directly through the mobile application for seamless communication.

Manage Purchase History

Access a centralized customer list, view purchase history at a glance, and add new customers whenever needed.

Built for Impact

Every feature of our SFA platform is designed with one goal in mind: measurable business impact. From real time visibility to automated enforcement of business rules, the platform is built not just to digitize sales operations, but to transform them, helping companies understand their business, decide with confidence, and enforce what matters most.

01

UNDERSTAND

Gain a complete, real time view of your entire sales operation, from field activity to customer behavior, across every outlet, agent, van, and channel in your supply chain. With data flowing continuously from the point of sale to the corporate portal, businesses no longer have to rely on delayed reports or fragmented information. Instead, they gain clear, up to date visibility into what is happening across the organization at any given moment, laying the foundation for smarter, faster decision making.

02

DECIDE

Turn data into direction. With deep, company wide analytics as well as insights broken down by customer and supply chain channel, decision makers are equipped with the strategic clarity needed to move beyond guesswork. Trends, patterns, and performance metrics are surfaced in a way that highlights opportunities and risks alike, allowing leadership to make informed choices around growth, resource allocation, and customer engagement, all backed by real data rather than assumption.

03

ENFORCE

Put decisions into action with confidence and consistency. Automated workflows, credit and advance controls, and system wide checks and balances ensure that policies are properly applied and upheld across every outlet, agent, and transaction. From automated receipting to centralized customer profiles, every process is designed to reduce manual error and reinforce accountability, giving businesses the assurance that what is decided at the top is reliably executed at every level of the operation.

Core Sectors We Serve

Dairy Processors

Supporting high-volume dairy operations with integrated sales force management, agent coordination, order processing, inventory visibility, and delivery execution. Our systems help businesses maintain control across complex distribution networks and geographically dispersed sales operations.

Beer Manufacturers

Enabling manufacturers to coordinate extensive distributor networks, field sales teams, customer orders, and delivery operations through a unified platform. Gain greater visibility into sales performance, customer activity, inventory movement, and execution across the market.

Soft Drinks / Bottled Waters

Managing high-volume route-to-market operations through structured field sales, distributor management, order capture, and delivery tracking. Our solutions provide the visibility required to coordinate thousands of customers, sales representatives, vehicles, and distribution points.

Agro Processors

Connecting production, sales, distribution, and inventory operations for agro-processors serving broad and geographically distributed markets. Improve coordination between field teams, distributors, customers, warehouses, and management while maintaining real-time visibility across operations.

Construction Material Manufactureres

Streamlining sales and distribution operations across manufacturers of steel, cement, pipes, roofing materials, and other construction products. Manage dealers, distributors, projects, customer orders, and field activities while maintaining visibility across high-volume supply chains.

Sugar Manufacturing

Coordinating large-scale commercial and distribution operations across extensive sugar supply chains. Our systems provide greater control over customer management, order processing, inventory, distribution, and the movement of products across multiple operational locations.

Pharmaceutical Manufacturing

Improving commercial and distribution operations through structured customer management, sales execution, order management, and inventory visibility. Support sales teams and distribution networks while maintaining greater control over customer activity and product movement.

Export / Import Supply Chains

Managing distributed commercial and logistics operations from producers and collection points through fulfillment and export execution. Improve visibility across suppliers, field operations, inventory, orders, transportation, and international customer requirements.

Textile / Garments

Supporting customer acquisition, order management, production coordination, and commercial operations across textile manufacturing and export networks. Connect sales activities with production, inventory, customers, and fulfillment to improve operational visibility.

SALES FORCE AUTOMATION